We’re pleased to share a video recording of the CBS Exec Morning Brief webinar, asking if it’s time to rethink net-zero strategies – so you can follow the dialogue + explore how organisations might take a more strategic pathway to make net-zero work technically, sustainably, and commercially.
Despite the noise of culture wars – holding back much-needed innovation and progress – the climate crisis is real. The human, environmental and economic costs are catastrophic and destabilising – transformative action is essential.
Progressive companies are realising the need to accelerate on their low-carbon ambitions, due to the combined effects of geopolitical events on the security, availability and pricing for energy and resources.
Yet, achieving net-zero is not easy. Enterprises are struggling to deliver the rapid levels of decarbonisation they need, in support of their net-zero commitments.
Many companies are still taking the path-of-least-resistance, avoiding difficult challenges, such as making fundamental changes to their business models.
Often, managerial mindsets and delayed innovation are locking organisations into diminishing returns, stranded assets, and missed opportunities.
On February 26th 2026, Professor Andreas Rasche (CBS) and Mike Townsend, CEO of Earthshine Group, challenged the comforting myth that incremental, business-as-usual approaches will deliver meaningful climate action.
We’re pleased to share a video recording of the webinar – so you can follow the dialogue and explore how organisations might take a more strategic pathway:
Andreas and Mike explored some important insights on progress and challenges — what it really takes to deliver net-zero emissions — and, whether net-zero is a cost burden, or a commercial opportunity?
💡Redesigning business models and value chains to make net-zero work technically, sustainably, and commercially.
💰How companies can avoid costly mistakes and path dependencies in developing more effective, transformational climate action strategies.
“Avoiding the drive for innovation now, will leave many businesses at a competitive disadvantage, especially when low-carbon innovation is increasingly coupled with commercial innovation (lower cost). Ultimately, all buyers will want low-carbon at best value.“
“Conversely, by not taking the strategic transformation challenge seriously enough, we drift towards becoming stranded assets — with the risk that many companies will fail in the coming years.”
NEXT STEPS:
We’d like to open-up the conversation: What are your own challenges, and what new solutions are you working on? How do you see the pathway ahead? Please feel free to drop us a line.
You might also like to join us in Copenhagen for our Sustainability Transformation Accelerator in collaboration with Copenhagen Business School (Dec 8-10); where we bring together key actors from the whole construction value chain for a 3-day, immersive + collaborative experience – to develop new insights and collaborative solutions.
BIG THANKS to Andreas Rasche, Mette Amdi, Carl Viggo Toxværd and Tobias Thaning at Copenhagen Business School for their positive engagement in making this event possible!
* This summary article has been developed and written without the use of AI — never outsource a core competence — use it or lose it! *
#Construction #NetZero #CircularEconomy #Innovation #Transformation
