IKEA is one of the most serious companies we have encountered, for recognising and embracing the real nature of the circular economy opportunity – seeking to design a more resilient and relevant business model for 21st century business success. Earthshine was pleased to undertake a strategic review, highlighting current strengths and identifying further strategic and operational opportunities to reduce risks and support circular success:
For IKEA, the review outputs provided invaluable assurance for their aims and strategies, along with further opportunities and insights – in particular, the need to develop a new shared ‘sustainable business’ mindset across all departments, circular business model designs (commercial dimensions), and planning for non-linear change pathways.